Every teenage girl has the right to feel confident and beautiful about herself, inside and out. Yet, with technology rising and more access to social media, it can be easy for a girl's positive perception of themself to be filled with self-doubt. 

That couldn't be more true for our founder Jen, a mother of two. As a mother, there had been times when her inner teenage voice needed re-assuring at times with words of encouragement. Her solution to reassurance was that she sent texts to herself, which made her feel uplifted almost immediately.

From this small token of self-love, Jen wanted to go beyond making herself feel special and let teenage girls, just like her daughter, know how precious they really were. Today Pincurl Girls exists as a personalized SMS service with daily reminders designed to positively shape your daughter and encourage her to take ownership of her day.